Fact #304

When Pepsi changed its logo in 2008, it cost the company several hundred million dollars. This is because the branding agency prepared a 27-page document called “BREATHTAKING Design Strategy” where they called this new logo the Da Vinci code of branding. Their explanation includes Feng Shui, the theory of relativity, and the Golden Ratio.

http://gawker.com/5150582/breathtaking-document-reveals-pepsis-logo-is-pinnacle-of-entire-universe

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